Branding Design

Slalom IoT Branding

Designed the branding identity for this company's IoT project. Everything from logos, icons, posters, powerpoint slides, and document design.

Roles: Branding Design, User Research

Creating an Identity

As an intern for this company, I was tasked to create an entire brand identity for Slalom's IoT project. Creating a variety of visual design that would be used for company documents, presentations to corporate, and client marketing

Logo Design

The logo I designed for this project was a playful and simple way to represent the letters "IoT'. The concept of IoT could be very complex and idimidating, so the solution to that in terms of designing the logo was to make it as inviting as possible. Using a popping pastel red color, curved edges all around, and using a strict grid in its structure; this logo was designed to be as welcoming as possible.

PROJECT GOALS_

What will this be used for?

Slalom is a consulting company whose primary goal is to provide solutions and resources to companies into building their business the best way possible. One area they haven't explored yet is providing solutions via IoT technologies.
My job was to give a visual presence and identity to all of the ideas associated to bringing IoT to life within Slalom.

Logos and Icons

Created logos for our more complex ideas, making them easier to digest and comprehend for clients. Also designed a custom icon set

Posters Design

Designed posters to represent our team's ideas in larger scale

Documents/Powerpoint

Designed a template for our powerpoint slides and designed custom designs for multiple-page documents as well as 1-pager documents

Colors

The color used was very integral to this project. It would be the central color of the brand, and had to fit the identity of the project that we were going for.

MAIN COLOR

Pastel Red| #FC6363

The main color of Slalom was this really deep blue, and this red contrasted it perfectly. Our team went through several different shades of red and settled with this. We also have documents and media in both a dark and light theme, and this shade worked perfectly for that.

Posters and Marketing

Below are some posters and marketing logos I have made to promote some of the concepts used for this IoT project.

One of the concepts within our IoT project was this idea of "Digital Twins" which essentially represents having something exist in the real world, as well as being able to see more/replicate that digitally as well. I was tasked to create a poster for this idea

"Talking the Talk and Walking the Walk" was a concept our team created which represented being able to stay committed to our ideas and promises to our clients within IoT.

Custom Iconography

My job as a designer was to choose a color that was comparable to our competition. A lot of our competition used colors like purple, dark blue, and green. We had to find one that fit in that scheme while standing out.

These logos were created for the four main categories of Slalom IoT. Separate from the icon set. These were made in the same stye as the IoT logo for brand consistency.

Document Design

Light theme

Dark Theme